A premium
e-commerce
experience.
Delivering a +40% conversion lift through a custom headless rebuild — replacing a legacy sluggish Shopify theme with a high-fidelity Next.js storefront.
Legacy boundaries,
sluggish growth.
The legacy Shopify theme suffered from critical mobile UX issues, massive checkout funnel drop-offs, and abysmal loading speeds. This created friction that severely bottlenecked overall sales revenue.
Slow Load Times
5.4s average page load on mobile 3G
Poor Mobile UX
Tap targets below 44px, causing severe horizontal scroll issues
Checkout Friction
A tedious 6-step checkout funnel with no guest checkout capability
No Funnel Analytics
Zero visibility into conversion drops and user checkout abandonment
Re-engineered from
the codebase up.
A meticulous headless architecture separating commerce logics from premium customer interfaces, achieving instantaneous loading times and lightning-fast express transactions.
Custom Next.js Storefront
Replaced the legacy Shopify theme with a headless Next.js 14 front-end. App Router, React Server Components (RSC), and streaming SSR deliver sub-second page transitions and zero layout shifts.
Optimised Checkout Flow
Rebuilt the shopping checkout from 6 steps down to 2. Includes a modern one-page checkout UI layout, Stripe Payment Element integrations for over 40 payment methods, and automated express guest flows.
Headless CMS Content Engine
Integrated Sanity Studio CMS to grant the client total control over product copy, editorial banners, and blog content with absolute real-time previewing. Tailored GROQ query caching replaces standard REST requests.
Numbers that drive growth.
A conversion rate optimization (CRO) strategy and hyper-performant stack achieved immediate, tangible uplifts across every core business metric.
+0%
Conversion Increase
vs 6-month pre-launch average performance
0.0s
LCP Speed Improvement
LCP decreased from 3.0s → 0.9s on mobile networks
−0%
Lower Bounce Rate
Homepage absolute bounce rate dropped 28 full points
Core Web Vitals — Post-Launch
All Passing (Good)The architect's suite.
Every layer of the application is optimized for modularity, strict type-safety, rapid deployment pipelines, and maximum page speeds.
“Working with this team completely transformed our online revenue funnel. The extreme attention to technical details, obsession with raw speed, and editorial design quality are unlike anything we have ever experienced in the market.”Sarah ChenCEO · RetailCo (Anonymised)
Ready to transform
your commerce?
Let's build a performant, custom-tailored storefront that elevates your customer engagement and triples conversion rates.